Many marketing executives find themselves frustrated with salespeople who don’t take the time to learn how to use marketing collateral. As a result they recreate their own sales presentations every time they need one. AMA tells us an overwhelming percentage of marketing materials go unused by sales while salespeople complain marketing builds collateral in a vacuum without their input. Salespeople say they rarely find the exact material they need for any specific situation and admit they stop looking after a couple of minutes.
And so goes the deepening gap between sales and marketing. If your gap is widening, we can help. We develop sales tools which are directly related to and support the same sales methodologies we teach salespeople to use to move opportunities through their sales cycle and process.