Chief Marketing Officer
Many sales enablement teams find themselves frustrated with renegade sales managers doing their own training, resulting in inconsistent sales process and language across the company. When sales teams are operating with different systems it becomes increasingly more difficult to provide the right sales tools to align with their methodology. Many sales enablement resources do a great job of assessing the needs of the field and developing programs to meet those needs, only to have the same people interviewed ignore the programs when deployed.
If you are tired of having the responsibility of supporting the field without accountability from them, we can help. We work with our clients to help them develop the proper plan to gain field acceptance to enablement programs. We also develop the “What's in it for me” positioning, allowing the sales team to see value in what they are being asked to do.