CJ Warstler is uniquely prepared to help sales organizations of all sizes improve their performance bringing over 30 years of experience in sales, sales management, sales process consulting and implementation. This combination of sales experience, exposure to hundreds of sales organizations and thousands of salespeople, along with the real world experience implementing sales process and operationalizing within supporting CRM systems allows him to think differently than most all "sales consultants" you will encounter.

Prior to forming DecisionPoint Selling™, CJ operated Warstler Consulting, a sales and sales management consultancy. Warstler Consulting was in the business of helping sales and marketing organizations maximize their ability to drive and predict revenue.

CJ was also the Director of Global Sales Performance at Compuware Corporation where he enabled sales teams to maximize revenue by instituting and coaching an account planning discipline in green field accounts and whitespace opportunities. He tactically helped teams identify gaps in individual deals and develop plans to win through consistent opportunity review processes.

He also guided sales management teams on important aspects of pipeline management and enabled the consistent inspection of verifiable outcomes to create accountability and ensure accuracy of all SFDC reporting. He owned and managed all aspects of sales process, supporting methodologies, and integration with SFDC. He developed customized forecasting methods to increase forecasting accuracy for executive management to deliver to the investment community. He also enabled sales managers to become leaders by showing them how to manage their people through positive reinforcement of the correct behaviors.

CJ also spent over 14 years at Sales Performance International, first as a Lead Instructor of Solution Selling® workshops to hundreds of companies in over 35 countries, delivering keynote presentations to large sales organizations. He had hands on involvement and co-developed several versions of the world-renowned Solution Selling® sales methodology and authored SPI’s Collaborative Sales Negotiation program. CJ was also a major contributor to The New Solution Selling book authored by SPI CEO, Keith Eades.

As SPI's Director of Global Channels, he managed SPI's global channel sales team with responsibility for revenue, forecasting, and business development. He organized the creation of SPI’s four global offices in Montreal, Brussels, Sydney, and Singapore. Finally as a Senior Consultant, he provided sales management consulting to SPI clients around the world, sizes ranging from billion dollar companies to start-ups. While serving as a program manager for multiple global sales process implementations, he was responsible for ongoing business development, client satisfaction, implementation, and reinforcement of skills and processes. Along the way, he worked with sales & marketing departments to ensure marketing activities supported field sales efforts.